Shockvertising in the Egyptian Outdoor Market
Despite the generally conservative nature of the Egyptian community, a few trends of shockvertising have emerged in recent years, sparking reactions.
- Shockvertising Definition: Shockvertising intends to provoke the audience with controversial content.
- Emerging Trends: Despite the conservative community, shockvertising trends have appeared.
- Public Reactions: People reacted strongly to these shockvertising campaigns.
The “Sunny Cooking Oil” Campaign
moreover, The “Sunny Cooking Oil” campaign used a familiar Egyptian expression about 'spinsters', framing it as a question. People did not receive it well, and the campaign was seen as derogatory.
- Campaign Description: The campaign used a derogatory term against women.
- Offensive Nature: People were offended by the campaign's message.
- Negative Reaction: The campaign faced backlash and was criticized for promoting violence.
“Uber” Campaign Backlash
lastly, “Uber” Egypt faced backlash when its campaign joked about avoiding driving your mother-in-law. The campaign was banned shortly after by the Consumer Protection Authority of Egypt.
- Campaign Description: Uber's campaign joked about avoiding mothers-in-law.
- Public Reaction: Mothers-in-law were displeased with the campaign.
- Legal Action: The campaign was banned due to public and legal pressure.