Sahel of 2019!

On The Long Road to Recovery!

September 4, 2019

Sahel Outdoors Market 2019:

The billboards in North Coast have become synonymous with summer, displaying messages tailored for every Sahel visitor.

Since 2017, with the road expansion and construction of Alamein City, the billboard landscape has changed drastically. There were once 1,000 billboards of all shapes and sizes; now there are only 330 locations available in 2019.

This change has affected the market significantly: after a 62% dip in 2018, the market is slowly recovering this year, with a 20% increase in billings. The price per face has also risen by 10% year-on-year.


YoY Changes in Sahel OOH Market

Real Estate

Despite concerns of a slowdown, real estate still dominates the road with an 83% lion share of the market. It has experienced an 18% increase in spending this year, with one advertiser short. Worthy to note is that some of the key names such as Emaar and Palm Hills are not among the top 5 spenders. This year, they are a mix of established &  more recent developers: Sabbour, Pact, City Edge, Tatweer Masr, DMG, and Inertia. We have also been introduced to newcomers: Starlight and GV Group. 
Non-Real Estate

The clear sign of recovery though is the return of FMCG's and banks onto the scene, with an increase of 115% for the former and 180% for the latter. Coca Cola and Juhayna were the primary drivers in their category and for banks, the Egyptian Arab Land Bank (EALB), Housing and Development Bank (HDB), Export Development Bank of Egypt (EBE Bank), and First Abu Dhabi Bank (FAB) topped the list. 

Top Industries utilizing Outdoors This Summer


The highlight of the season was the bundling of locations, mirroring the trend we have seen gain traction in Cairo. Today more faces are added to locations, or leveraging symmetrical locations, as seen in the rise of number of faces/location, from 1.98 in 2018 to 2.49 this year. 

With these developments, we believe 2020 will see the recovery trend solidify as advertisers will feel the benefit of uncluttered outdoors space and a subsequent return on investment. Will our prediction prevail? Only time will tell.

To download a more detailed insight of this years report, please click here. Alternatively, feel free to contact us for more information on how our research can help you run data driven OOH campaigns. 


See you next year! 

Please enter your new password

Thank you, one of our AdSpace consultants will contact you promptly!

Save to Collection

Create your free account to use Collections

Save and organize all the ADSPACES you need for your projects with Collections.

Create and organize Collections on the go.

Save to Collection

OR Create a Collection