As the 2023 New Year’s resolutions season hit its stride, a powerful force emerged to challenge the inevitable: Duolingo's iconic mascot, Duo the Owl, took to the streets of New York City on Quitter’s Day to inspire language learners to persevere. This innovative out-of-home (OOH) advertising campaign not only motivated individuals to stick with their goals but also showcased the immense potential of OOH advertising in building brand presence and engaging audiences.

The Battle Against Quitter's Day

Quitter's Day, observed on the second Friday of January, marks the moment when many people abandon their resolutions. Recognizing this as a critical time to reconnect with users, Duolingo deployed its beloved owl in a series of eye-catching OOH activations across New York City.



From subway platforms to a full takeover of Times Square, the campaign was designed to disrupt the norm and inspire perseverance.

Inescapable Reminders in the Heart of the City

In the hustle and bustle of New York, where distractions abound, Duolingo's campaign managed to capture attention through its strategic placement of digital billboards and interactive displays. The brand's signature notifications—known for their persistence—were reimagined in larger-than-life formats. Whether you were a tourist in Times Square or a commuter in the subway, Duolingo's message was unavoidable: "Don’t give up this Quitter’s Day!"

This relentless presence exemplifies the power of OOH advertising. When executed effectively, OOH can create a lasting impact, ensuring that the brand message resonates with a broad audience.

A Call to Action That Resonates

Duolingo's campaign went beyond mere encouragement; it provided actionable steps for users to re-engage with the platform. By setting up a pop-up 'Streak Repair Shop' in Union Square, the brand offered users a tangible way to fix their broken streaks and reignite their language-learning journey. This interactive element not only reinforced the campaign's message but also demonstrated how OOH can drive real-world engagement.

OOH Advertising in Egypt: What We Can Learn

For brands in Egypt, Duolingo’s Quitter’s Day campaign serves as a powerful case study in the effectiveness of OOH advertising. The campaign’s success lies in its ability to leverage high-traffic locations, utilize bold visuals, and create a narrative that speaks directly to the audience’s needs and desires.

At AdMazad, we understand the importance of creating OOH campaigns that do more than just advertise—they inspire action. By taking a cue from Duolingo, brands can craft campaigns that not only capture attention but also drive meaningful engagement with their target audience.

Conclusion: The Future of OOH in Egypt

As the digital landscape continues to evolve, the role of OOH advertising in Egypt remains crucial. Campaigns like Duolingo’s demonstrate that when executed strategically, OOH can cut through the noise and deliver a message that resonates. At AdMazad, we’re committed to helping brands harness the power of OOH to achieve their marketing goals and connect with audiences in meaningful ways.

Let Duolingo’s Quitter’s Day campaign inspire us all to think creatively, act boldly, and never give up—whether on our resolutions or our advertising goals.

For more information on how we can help your brand succeed with OOH advertising, contact us today. And don’t forget to follow us on LinkedIn to stay updated on the latest trends and insights in the industry.