Looking to supercharge your multichannel marketing campaigns? Leverage Out-of-Home (OOH) advertising to amplify your entire media mix. Many discussions focus on spreading campaigns across various channels. But OOH can serve as a powerful amplifier for your existing digital and traditional marketing efforts.

The Amplifier Effect of OOH Advertising

Out-of-Home advertising is often misunderstood, with many people still viewing it solely as a tool for brand awareness. However, OOH has evolved into a dynamic medium that enhances the performance of other marketing channels. Far from being just a series of flashy billboards, today’s OOH landscape is diverse and versatile, providing a significant boost to your overall marketing strategy.

“OOH is the most effective offline medium in driving online activity, delivering 4x more online activity per dollar spent than TV, radio, and print.”
— Nielsen OOH Online Activation Survey

Why OOH Advertising Stands Out

OOH advertising brings several unique benefits to the table:

• Efficiency: Out-of-Home offers some of the lowest CPMs (Cost Per Thousand Impressions) of any traditional medium, making it a cost-effective choice for advertisers.


• Context: Like location-based digital ads, OOH provides a real-world context that can subtly influence consumer behavior and drive actions at the point of purchase.


• Reach: OOH ads, positioned in high-traffic areas, gain significant visibility and offer dedicated viewing time, allowing consumers to engage with the message more deeply.


• Impact: The physical presence of OOH ads creates an immersive brand experience that digital ads can’t match, with a consistent message that reinforces brand recall over time.


• Brand Safety: OOH avoids issues related to ad fraud and privacy concerns, offering a safe and stable platform. With tools like AdQuick’s map-based platform, scouting ad environments has never been easier.

Boosting Your Other Marketing Channels with OOH

Integrating OOH advertising into your marketing mix can be an effectiveness amplifier of various channels:

• Digital + OOH: OOH complements digital ads by bridging the gap to a wider audience. It supports digital campaigns by providing high-impact, visually engaging messages that encourage online actions and enhance brand visibility.


• Broadcast TV + OOH: Extend the reach and life of TV campaigns with OOH. While TV captures a broad audience, OOH can deliver localized messages and reinforce the brand’s presence in specific markets.


• Cable TV + OOH: Similarly, OOH can extend the reach of cable TV ads and add local relevance, all while providing a cost-effective alternative for smaller brands.


• Radio + OOH: Combine the sensory experience of radio with the visual impact of OOH. Seeing an OOH ad in conjunction with hearing a radio ad creates a memorable, multi-sensory experience.


• Print + OOH: OOH can reinforce print ads by offering a grander scale and overcoming print’s limited reach and short shelf life. It helps maintain a brand’s presence in consumers' daily lives beyond the confines of print media.

Make OOH a Key Player in Your Marketing Strategy

Integrating Out-of-Home advertising into your marketing mix not only enhances your current efforts but also adds a powerful dimension to your campaigns. With the latest tools and insights driving new opportunities in OOH, there’s never been a better time to rethink and expand your marketing strategy with this versatile medium.

For personalized guidance on integrating OOH advertising with your marketing mix strategy, contact us today!

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