It might be easy to conclude that Outdoors is meeting the same fate of other traditional media. Just the latest victim, the last to stand tall in front of the digital tide. But hold on. How would you then explain that Google, the master of the digital universe itself, goes full force with a traditional offline media blitz - outdoors included? Well Google wants you to spend more time on its platforms (and hence sell more ads) and to do so it is reaching out to you on your daily commute.

Digital Didn't Kill Outdoor, quite the opposite, in Egypt, and worldwide, the tech and startup industries are the fastest growing sectors and are among  the top 5 sectors in Outdoors buying and there is no stopping them. Just keep an eye out for them on your travels and commutes, the Cairo skyline is full of  Vezeeta, Wuzzuf, Souq, Instashop, Uber, Google, and tens of local startups.

1. A restructuring of the offer: We are already seeing AdSpace owners packaging & bundling of consecutive locations which is giving more space for advertisers to break the clutter. On the other, hand we at AdMazad have catalogued the market inventory and provided a variety of tools that simplify the booking and campaign management processes.


2. Lack of Data: Companies are looking for numbers to help them optimize their advertising budgets. At AdMazad, we have been supporting our clients through data driven bookings, where billboards are evaluated based on their AdScore: an aggregate score of impressions, visibility & viewing time, thus injecting performance tracking in the market.


3. The lack of creative challenge: Outdoors are a great medium for show stopping ideas. Unfortunately, we are seeing today subpar advertisements which fail to make use of a 400+ sqm canvas that the new mega billboards offer. Advertisers should push their agencies to produce better work - or vice versa!