1. What is AdMetrics by AdMazad?
AdMetrics by AdMazad is the leading OOH advertising performance measurement and analytics platform in Egypt. Launched in the Spring of 2021, it empowers advertisers with data-driven insights to optimize their campaigns, maximize ROI, and gain a competitive edge in the market. AdMetrics is trusted by some of Egypt's largest advertisers and top local and multinational media agencies.
2. How does AdMetrics by AdMazad help me?
AdMetrics provides a wealth of data that allows you to:
- Make informed decisions: Analyze key metrics like reach, frequency, viewed time, and dwell time to understand campaign performance.
- Optimize your budget: Identify the most impactful placements and shift resources accordingly to maximize ROI.
- Gain a competitive advantage: Track competitor activity and identify untapped opportunities.
- Refine your targeting: Increase audience reach and achieve better campaign results by analyzing geographic variance and location factors.
3. What kind of data does AdMetrics by AdMazad provide?
AdMetrics collects and analyzes data from various sources, including:
- Traffic Data: Real-time data on traffic flow, speed, and density in key locations.
- Competitive Data: Information on competitor OOH campaigns, including placement locations and creative executions.
- OOH Placement Data: Detailed information on the location, size, and visibility of each OOH placement, provided by OOH media owners.
4. What are some of the key features of AdMetrics by AdMazad?
- Comprehensive Coverage: Access data on over 6,000 large-format advertising assets across 18 major Egyptian cities.
- Cutting-Edge Technology: Leverage traffic data analysis, competitive intelligence, and advanced geospatial mapping to gain a deeper understanding of your audience.
- Powerful Features: Utilize tools like Sample Artwork, Campaign Profiler, and Billboard Profiler to enhance your campaign planning and execution.
5. How can I access AdMetrics by AdMazad?
AdMetrics by AdMazad offers flexible access options to suit your needs:
- For occasional OOH advertisers: AdMazad offers tailored packages for specific needs, such as OOH Plan Validation, Proof of Performance Reporting, and State of the Market Reporting.
- For power advertisers: Highly customizable subscription packages are available, providing continuous access to the AdMetrics platform and its powerful features, including:
- OOH Plan Optimization
- Ongoing Competitive Monitoring
- Access to the full suite of AdMetrics features: Including data dashboards, campaign simulations, and in-depth reporting.
6. What level of data granularity and customization is available within the platform?
AdMetrics provides data at the billboard face level, aggregating upwards to billboard, area, and zone levels. Data is also collected at the brand level and aggregated upwards to advertiser, sector, and industry levels. Data within AdMetrics dates back to 2019, allowing for historical analysis and trend identification.
7. What AdMetrics services and reports are available?
AdMetrics by AdMazad offers a comprehensive suite of services and reports, including:- Campaign Planning & Optimization:
- OOH Plan Validation
- OOH Plan Optimization
- Performance Measurement & Analysis:
- Proof of Performance Reporting
- Campaign Performance Dashboards
- Competitive Intelligence:
- Ongoing Competitive Monitoring
- Competitive Analysis Reports
- Market Intelligence:
- State of the Market Reporting
- Custom Reporting: Customized reports tailored to your specific needs and business objectives.
8. What are some of the ways AdMetrics by AdMazad has helped clients?
AdMetrics has empowered clients to:
- Gain confidence in their OOH investments by validating campaign plans and demonstrating ROI to stakeholders.
- Understand and rebalance geographic attribution of their campaigns, optimizing spend for maximum impact.
- Identify gaps in their or their peers' OOH outreach, enabling them to capitalize on untapped opportunities.
- Understand market seasonality and leverage this knowledge to improve buying terms and negotiate more favorable deals.
- Showcase the importance of OOH investments to management and boards by providing data-driven evidence of campaign effectiveness.
- Obtain independent third-party proof of performance for internal and external stakeholders.