In today's fast-paced marketing world, blending traditional advertising with modern digital strategies can create powerful and memorable campaigns. A perfect example of this synergy is one of Adidas' high preforming campaigns, where they expertly combined Out-of-Home (OOH) advertising with social media to create an impactful and engaging experience. This case study delves into how Adidas achieved this, showcasing the effectiveness of integrating these two mediums.

The Campaign Concept

Adidas partnered with View Chicago to launch an exciting campaign. The goal was to create buzz around their new store and product launch. They leveraged the influence of social media personalities. Adidas purchased a package of OOH signs, including HotSpots and wallscapes, strategically placed in high-traffic areas.

Engaging Influencers

The heart of the campaign was its focus on influencers. Adidas collaborated with several influencers, creating personalized billboard ads for each. These billboards featured the influencer's Instagram handle, a message related to their social media presence, and an invitation to visit Adidas' new store for a special surprise.

This approach personalized the campaign and created a sense of exclusivity and excitement. Influencers like @alinatsvor and @vincesirico were thrilled to see their names on billboards. They eagerly shared their experiences on social media. Consequently, the campaign generated significant buzz and engagement. This effectively drove traffic to the new store.

The Social Media Splash

The campaign quickly gained momentum as influencers began posting pictures and videos of their billboards on Instagram. The excitement was palpable, with influencers and their followers engaging with the content and generating a buzz around the campaign. The personalized messages and the allure of a surprise gift at the store drove significant traffic and engagement.

 

Results and Impact

In just a few hours, the campaign achieved remarkable results. Influencers with hundreds of thousands, and even millions, of followers shared images of their billboards. This amplified the campaign's reach and impact. The initial ad copy, which was only up for a week, directed attention to the influencers. It then transitioned to showcase the actual product, ensuring that the broader audience was also engaged.

Key Takeaways:

1. Personalization: By personalizing the billboards for influencers, Adidas created a sense of exclusivity and excitement. This resonated with both the influencers and their followers.


2. Integration of OOH and Social Media: The campaign showed how effectively integrating OOH advertising with social media can amplify the impact and reach of both mediums.


3. Engagement and Excitement: The real-time excitement and engagement generated by the influencers helped create a buzz. This buzz extended beyond the physical billboards to a vast online audience.


4. Effective Use of Influencers: By leveraging influencers' reach and credibility, Adidas successfully drove traffic to their new store and generated significant social media engagement.

Adidas' campaign is a stellar example of how brands can creatively combine OOH advertising with social media to create a powerful and engaging marketing strategy. At AdMazad, we believe in the potential of such integrated campaigns and are eager to help you create memorable, shareable, and measurable outdoor advertising experiences.

Let's collaborate to bring your next campaign to life with the perfect blend of traditional and digital marketing techniques. Don't forget to connect with us on LinkedIn for more insights and industry updates!