Out of Home (OOH) advertising is a powerful tool for reaching audiences in high-traffic environments. Whether you're a startup looking to build brand awareness or an established business aiming to reinforce your market presence, OOH can offer significant benefits. This guide, drawing from expert insights and proven strategies, will walk you through the essential steps to execute a successful OOH campaign in Egypt, with a focus on how AdMazad can streamline the process.

1. Understand Your Objectives

Every campaign should start with clear objectives. Ask yourself: What do I want to achieve? Common goals include increasing brand awareness, driving traffic to your website, or positioning your brand against competitors.

For instance, Vodafone in Egypt aimed to enhance its brand perception and reach new customers.

To achieve this, Vodafone set specific objectives:

• Enhancing Brand Perception: Vodafone sought to position itself as a leader in innovation and customer service in the highly competitive Egyptian telecom market. The goal was to shift consumer perceptions positively and reinforce Vodafone’s commitment to delivering exceptional value and cutting-edge technology.


• Reaching New Customers: The campaign aimed to attract new customers, particularly targeting younger demographics and tech-savvy users who are looking for reliable and advanced telecom solutions. By focusing on these segments, Vodafone hoped to expand its customer base and increase market share.


• Promoting a New Service or Feature: Vodafone also wanted to highlight a new service or feature, such as their latest data plans or network enhancements. By showcasing this through their campaign, they aimed to generate excitement and drive user engagement.

By setting these objectives, Vodafone ensured that every aspect of their campaign was aligned with their overall strategic goals. This focus allowed them to create targeted messaging, choose appropriate channels, and design impactful creative elements that resonated with their audience.

How AdMazad Can Help: AdMazad can assist you in defining clear objectives for your campaign and provide tailored actions to achieve them based on your budget, industry, competitors, and other relevant factors. Through OOH plan validation and competitive reports, AdMazad ensures that your objectives are supported by strategic placements and effective actions, aligning every aspect of your campaign with your overall goals for maximum impact.

2. Know Your Audience

Understanding your audience is crucial for designing impactful ads. Research who you’re targeting and their preferences. This will influence the tone, imagery, and placement of your ads. In Egypt, consider factors like local culture and consumer behavior to tailor your message effectively.

How AdMazad Can Help: AdMazad boasts a large archive of advertisers and brands who have previously advertised on different billboards. This extensive database allows AdMazad to identify which locations work best for different brands and industries, ensuring optimal placement for the best ROI. By leveraging this information, AdMazad helps you choose the most effective billboard locations to reach your target audience and achieve your campaign goals.

3. Choose the Right Ad Formats

Different OOH formats offer varying benefits:

• Billboards: Ideal for broad reach and high visibility.


• Digital OOH: Offers flexibility and Enhanced Engagement.

Select formats that align with your campaign goals. For example, if your objective is high visibility, opt for larger billboards; for targeted, localized exposure, consider digital OOH formats.

Digital screens in strategic locations can provide flexible and dynamic ad placements that are tailored to specific times, demographics, or events, enhancing the relevance and impact of your campaign.

How AdMazad Can Help: AdMazad can validate proposals for your OOH advertising plans and provide enhanced recommendations based on their extensive data. By analyzing past campaign performance and audience insights, AdMazad ensures you receive proposals with the optimal mix of formats to achieve your goals and maximize ROI. This expertise helps you select the most effective ad formats for your campaign objectives and ensures the best results.

4. Find a Media Broker

Engage a media broker to leverage their expertise and network. They can negotiate better rates and placements, maximizing your budget. media brokers can significantly enhance the value you get from your campaign.

How AdMazad Can Help: AdMazad offers even more value than a traditional media broker. Unlike a media broker, AdMazad provides real-time data and performance metrics, ensuring you make informed decisions that maximize ROI. With our extensive knowledge of billboard performance and audience targeting, we offer tailored recommendations and a precise mix of formats to achieve your goals more effectively than a broker could.

5. Set a Budget

Determine your budget and allocate funds accordingly. In the Egyptian market, start by covering fixed costs such as creative development and legal fees. For example, if you have a budget of EGP 1,000,000, you might allocate EGP 150,000 for creative and legal expenses, leaving EGP 850,000 for media buying. Don’t forget to account for additional costs like printing and any potential fees.

How AdMazad Can Help: With over a decade of expertise and a vast network of suppliers in Egypt, AdMazad can secure the best prices for billboards and ensure the highest ROI. Our deep understanding of the local market enables us to negotiate effectively and provide valuable insights on managing your budget efficiently, so you get the most out of your advertising spend.

6. Develop Creative Content

Your creative content is the cornerstone of your campaign. Work with an experienced agency if possible, and ensure your message is clear and impactful. Keep designs simple yet striking to capture attention quickly.

How AdMazad Can Help: AdMazad can provide valuable pointers on billboard creative and connect businesses with skilled designers who specialize in creating impactful billboard ads. Since finding such designers is extremely rare and almost impossible in the Egyptian market, AdMazad’s expertise in this area ensures that your creative content stands out and resonates with your audience.

7. Plan for Execution

Timing and logistics are crucial. Ads typically go live 3–4 days before the campaign start date and run for two-week periods. Coordinate with your media broker to ensure smooth execution.

How AdMazad Can Help: AdMazad’s AdSpace Search Engine and comprehensive dashboards allow for efficient planning and real-time tracking, ensuring that your campaign runs smoothly from start to finish.

8. Measure Success

Track the effectiveness of your campaign using metrics like website traffic, search term increases, and customer surveys. While precise measurement can be challenging, tools like Google Analytics and brand uplift surveys can provide valuable insights.

How AdMazad Can Help: AdMazad’s AdMetrics provides advanced analytics and comprehensive insights into your campaign’s performance. The platform uses an exclusive AdSpace Scoring Algorithm to evaluate over 5000 billboards, incorporating geomapping, real-time monitoring, and Google traffic data. This algorithm generates four major scores—Design Metrics, Operational Metrics, Financial Metrics, and Location Metrics—to give a thorough assessment of each AdSpace.

9. Learn and Optimize

Analyze the results and learn from your campaign. Consider factors like reach versus placement and the effectiveness of your creative. Use these insights to refine future campaigns.

How AdMazad Can Help: Leverage AdMazad’s detailed reporting and insights to learn from your campaign’s performance and make data-driven decisions for future improvements.

Conclusion

Running an OOH advertising campaign in Egypt involves careful planning, strategic execution, and ongoing evaluation. By understanding your objectives, knowing your audience, choosing the right formats, and working with experts like AdMazad, you can create impactful campaigns that drive significant results. For more insights on OOH advertising and to see how AdMazad can enhance your next campaign Contact us today.