The Egyptian Out-of-Home (OOH) advertising market has experienced unprecedented growth in 2024, reaching a staggering EGP 6.3 billion—a 53% surge from the previous year. This remarkable growth is driven by high demand from leading sectors such as Real Estate, Automotive, and FMCG, alongside the rapid expansion of Digital OOH (DOOH) inventory. As competition intensifies, adopting data-driven strategies is now essential for maximizing OOH ROI.
AdMazad’s comprehensive 2024 State of the OOH Market Report is now available to help brands navigate this dynamic landscape. Packed with exclusive insights, data, and actionable recommendations, this report is your ultimate guide to staying ahead in Egypt’s thriving OOH industry.
Key Highlights from the Report

Market Growth and Performance
- Explosive Growth: The Egyptian OOH market surged to EGP 6.3 billion in 2024, up from EGP 4.2 billion in 2023.
- Sector Leaders:
- Real Estate: Commanding a 60% market share, this sector dominates OOH spending.
- Automotive: Witnessing a strong resurgence, with increasing advertisers and budgets.
- Home Appliances: Growth fueled by local production capabilities.
- FMCG & Retail: Significant contributors to overall market expansion.
- Increased Competition: The rapid growth has led to visual clutter, making it more challenging for brands to stand out.
- The Power of Data: Data-driven strategies are now indispensable for selecting impactful locations, optimizing budgets, and tracking campaign success.
- Emerging Technologies: Innovations in DOOH and shifts in consumer behavior present exciting opportunities for brands willing to adapt.
- High-Impact Targeting: Identify prime locations to effectively reach your audience.
- ROI Optimization: Allocate budgets strategically to maximize visibility and minimize waste.
- Campaign Measurement: Track key performance metrics to evaluate and refine your strategies.
- Competitive Advantage: Leverage exclusive insights to outpace your competitors.


Utilization Trends
High-Performance Zones: The Ring Road leads with a 94% utilization rate, reflecting its high demand. Other areas such as Highways, Mehwar, and October & Zayed maintain utilization rates above 80%.Opportunities in Key Zones: Regions like West Cairo (56%) and Central Cairo (63%) offer cost-effective advertising opportunities for savvy brands.
Challenges and Opportunities
Don’t Miss Out on the Insights Driving the Industry
Our 2024 State of the OOH Market Report offers a deep dive into market trends, sector performance, geographic utilization, and actionable recommendations to ensure your campaigns achieve the highest ROI. Whether you’re planning your next big campaign or exploring DOOH opportunities, this report is your essential guide.Download the 2024 OOH Market Report
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